campaignlive.co.uk, Thursday, 19 July 2012 08:00AM
"I applaud the fact that this car brand is trying to do something different. But this spot is really grating and almost laugh-out-loud silly. Urban street furniture, such as a speed camera and a parking ticket machine, appear to have faces and shout at each other and then sing an awful Proclaimers song together. The aim is to highlight that the car runs quietly, but only succeeds in being bloody annoying."
This article was first published on campaignlive.co.uk
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