Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Turkey of the Week - Saatchi & Saatchi Europe/Toyota Yaris
campaignlive.co.uk, Thursday, 19 July 2012 08:00AM
Justin Marshall can't bear the new Toyota Yaris "silence in the city" spot by Saatchi & Saatchi Europe:
Toyota Yaris: "silence in the city" by Saatchi & Saatchi Europe:
"I applaud the fact that this car brand is trying to do something different. But this spot is really grating and almost laugh-out-loud silly. Urban street furniture, such as a speed camera and a parking ticket machine, appear to have faces and shout at each other and then sing an awful Proclaimers song together. The aim is to highlight that the car runs quietly, but only succeeds in being bloody annoying."
This article was first published on campaignlive.co.uk
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
