VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Turkey of the Week - Karmarama, Pilgrims Choice
campaignlive.co.uk, Thursday, 24 May 2012 08:00AM
Sara Kimberley doesn't think there is anything original about Karmarama's new ad for the cheese brand Pilgrims Choice:
Pilgrims Choice ad by Karmarama
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ring any bells?"
This article was first published on campaignlive.co.uk
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