campaignlive.co.uk, Thursday, 03 May 2012 08:00AM
"Well, this is novel. A car driving along an open road with an attractive catalogue-model family in it smiling at each other. And guess what? The car has got a sunroof (cue a shot of the sunroof) and there is loads of space in the back (cue a shot of the children enjoying all the space in the back). No-one appears to have troubled themselves to come up with an actual idea. Pretty lazy."
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.