Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Turkey of the Week - Scholz & Friends/Vauxhall Zafira Tourer
campaignlive.co.uk, Thursday, 03 May 2012 08:00AM
Anne Cassidy despairs of the new Vauxhall Zafira Tourer spot by Scholz & Friends:
Turkey: Vauxhall ad
"Well, this is novel. A car driving along an open road with an attractive catalogue-model family in it smiling at each other. And guess what? The car has got a sunroof (cue a shot of the sunroof) and there is loads of space in the back (cue a shot of the children enjoying all the space in the back). No-one appears to have troubled themselves to come up with an actual idea. Pretty lazy."
This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
