VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Pick of the Week - Wieden & Kennedy Portland/Procter & Gamble
campaignlive.co.uk, Thursday, 26 April 2012 08:00AM
Whether you are bothered about the London Olympics or not, you can't help but be moved by Procter & Gamble's "best job" ad by Wieden & Kennedy Portland, Sara Kimberley thinks:
P&G ad by Wieden & Kennedy Portland
"The ad manages to be sentimental without being cheesy, and cleverly gives P&G a human side. I nearly shed a tear until the word 'mom' popped up, and then I was reminded I was watching an ad." It was created by Danielle Flagg and Karl Lieberman, and directed by Alejandro Gonzalez Inarritu through Anonymous Content.
This article was first published on campaignlive.co.uk
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