campaignlive.co.uk, Thursday, 26 April 2012 08:00AM
"The ad manages to be sentimental without being cheesy, and cleverly gives P&G a human side. I nearly shed a tear until the word 'mom' popped up, and then I was reminded I was watching an ad." It was created by Danielle Flagg and Karl Lieberman, and directed by Alejandro Gonzalez Inarritu through Anonymous Content.
This article was first published on campaignlive.co.uk
Twitter chats can be a very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, this clearly limits the interactivity and value of the conversation.