Pick of the Week - John Lewis/Adam & Eve
campaignlive.co.uk, Thursday, 17 November 2011 08:00AM
Matt Williams thinks that Adam & Eve's "long wait" spot for John Lewis is easily the winner in this year's battle of the Christmas campaigns:
"This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long, and directed by Dougal Wilson through Blink.
This article was first published on campaignlive.co.uk
Related articles
- Campaign of the Year: John Lewis
- Claire Beale: Can John Lewis save adland this Christmas?
- John Lewis TV ad passes 1m views online
- Appointment to view: The making of John Lewis's 'the long wait'
- John Lewis Christmas ad takes off online
- John Lewis 'the long wait' by Adam & Eve
- John Lewis unveils £5m Christmas ad
- John Lewis to launch 'giving' Christmas ad on Facebook
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Online Marketing Assistant Michael Page Digital GBP9 per hour, Hemel Hempstead
- Marketing Executive Michael Page Digital GBP24000 - GBP26000 per annum, Reading
- Digital Assistant Brand Manager Michael Page Digital GBP13 per hour, Hemel Hempstead
- Digital Marketing Manager Michael Page Digital GBP28000 - GBP34000 per annum, Sheffield
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
