campaignlive.co.uk, Friday, 20 May 2011 12:00AM
The event may now be in its 49th year, but Diary is pleased to see that it remains as popular as ever, with a record number of agencies taking part. Hundreds of rough tackles and sunk pints later, McCann Erickson picked up the top award, beating Ogilvy to the prestigious Nabs Bowl. Last year's Bowl winners, DLKW Lowe, took the Plate, while a team from Sky Sports saw off the debutants Dare to win the Trophy.
This article was first published on campaignlive.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.