Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Diary: HAT steps back in time
campaignlive.co.uk, Friday, 01 October 2010 12:00AM
Adland went back in time last week to its TV origins. The big bang, in UK advertising terms, happened in 1955 (22 September to be exact) when the first ad was aired on ITV.
It was for Gibbs SR toothpaste and was shown once again at a HAT presentation last week. Diary was tickled to learn that in the audience was the man behind the ad, Brian Palmer, now 80. He was a 26-year-old copywriter with Young & Rubicam at the time he wrote and produced the ad.
Palmer also once featured in a Gibbs poster, as it wasn't unusual in those days for the creator of the ad to model the product. Unthinkable today, of course, although Diary would pay to see Rainey Kelly Campbell Roalfe/Y&R's Mark Roalfe make an appearance in an ad for Marks & Spencer.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Packaging Manager PSD Group Up to c. £100K + package, Northern Home Counties
- Account Manager Network Marketing £25000 - £26000 per annum, Manchester
- Brand Content Manager Stopgap £32000 per annum, East Midlands
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
