campaignlive.co.uk, Friday, 01 October 2010 12:00AM
It was for Gibbs SR toothpaste and was shown once again at a HAT presentation last week. Diary was tickled to learn that in the audience was the man behind the ad, Brian Palmer, now 80. He was a 26-year-old copywriter with Young & Rubicam at the time he wrote and produced the ad.
Palmer also once featured in a Gibbs poster, as it wasn't unusual in those days for the creator of the ad to model the product. Unthinkable today, of course, although Diary would pay to see Rainey Kelly Campbell Roalfe/Y&R's Mark Roalfe make an appearance in an ad for Marks & Spencer.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.