campaignlive.co.uk, Friday, 14 May 2010 12:00AM
It was the media folk who proved they had the brutish strength to beat their advertising rivals in the ESPN-sponsored event, with Mindshare securing The Plate.
The top prize -The Trophy - was lifted by the defending champions News International after a bitter battle against the tournament regulars AMV BBDO. Meanwhile, Delaney Lund Knox Warren was the only ad agency to win a prize, beating RPM in the final for The Bowl.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.