campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
Ian Darby is hungry after seeing the new TV campaign for Lurpak: "Backed with an epic voiceover and soundtrack, this great-looking spot creates a real sense of drama around a potentially dull product." It was created by Hollie Newton and directed by Vince Squibb at Gorgeous.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.