Tesco: Diary of a hackathon
marketingmagazine.co.uk, Thursday, 06 September 2012 11:00AM
The all-night 'hackathon' was once a tech phenomenon, but is now gaining traction with more 'traditional' brands, such as Tesco
Tesco's Paul Wilkinson gives an insight into the retail chain's first 'hack', which took place earlier this year
This article was first published on marketingmagazine.co.uk
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