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Monday, 26 April 2010 02:23PM
Diageo 'Smirnoff and Cola' Isobel
The ad aims to promote the spirit as a summer drink when added to a mixer and ice.
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Agency: JWT, New York
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
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