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Campaign Work, Thursday, 22 April 2010 11:28AM
Nike is currently launching digital campaigns around the globe to support running events such as Nike Grid in London.
For this online film flexible accelerometers and sensors were embedded in the shoes which, when twisted and manipulated, produced a range of sounds mixed into a breakbeat track.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.