Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Friday, 05 March 2010 08:00AM
BBC 'Superpower' by RKCR Y&R
The ad promotes the BBC's season of programmes designed to make people think about the internet in a different way. The season is set to launch on March 8th, and will air on TV, radio, and online.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.