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Campaign Work, Friday, 12 February 2010 08:30AM
The ad features a man explaining how Old Spice can help men achieve the epitome of male perfection.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.