Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
BBC 'winter olympics' by RKCR/Y&R
Campaign Work, Tuesday, 26 January 2010 01:50PM
The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics.
BBC 'winter olympics' by RKCR/Y&R
The campaign had no known sporting heroes to champion so instead put together a creative based around the games themselves.
This article was first published on Campaign Work
Related articles
- LOCOG 'Wenlock and Mandeville' by Iris
- BBC 'World Cup' by RKCR/Y&R
- BBC 1 'Wizard of Dogz' by Saint / RKCR
- BBC 'Superpower' by RKCR/Y&R
- BBC illustrates the power of the internet in new ad campaign
- Public View - What did the public think of The BBC's Winter Olympics ad?
- BBC 'electric proms' by Fallon
- BBC 'the restaurant' by RKCR/Y&R
- BBC 'Children in Need: Eastenders' by Red Bee Media
- BBC 'local radio' by Rainey Kelly Campbell Roalfe/Y&R
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
- Digital Analyst Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
Highest rated
Most viewed
Most commented
