VIFF 'an open mind is advised' by TBWA\Vancouver
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Boots Opticians 'two for one' by Mother
Campaign Work, Tuesday, 12 January 2010 01:44PM
Boots has launched its first major advertising push for its opticians in two years.
Boots Opticians 'two for one' by Mother
The ad is aimed at women and was created by Mother.
This article was first published on Campaign Work
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
