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ESPN 'Rockumentary' by Wieden & Kennedy New York
Campaign Work, Thursday, 07 January 2010 04:50PM
ESPN has created a soccer-inspired heavy metal band to promote the channel in the build up to the World Cup.
ESPN 'Rockumentary' by Wieden & Kennedy New York
The sports broadcaster has launched 'the Group of Death' and will support TV ads with digital content. The band has already played a live show and a tongue-in-cheek mockumentary about the band, has been posted on social networking sites.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
