Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Change4Life 'Channel 4 Simpsons sponsorship' by M&C Saatchi
Campaign Work, Monday, 05 October 2009 11:16AM
Change4Life, the department of health healthy eating initiative has signed up as the sponsor of The Simpsons on Channel 4 and is promoting the tie-up with a series of idents.
Change4Life 'Channel 4 Simpsons sponsorship' by M&C Saatchi
The spots feature the Change4Life animated plasticine characters sitting on a sofa, much like that in the opening sequence of The Simpsons.
But instead of settling in to watch TV the family are forced off the sofa and into an exercise activity, or healthy eating regime, via a varienty of means.
VIDEO 1: Mission impossible
VIDEO 2: Bouncy sofa
VIDEO 3: Dining table
VIDEO 4: Hoover
VIDEO 5: Jig
VIDEO 6: Swimming
VIDEO 7: Bike
VIDEO 8: Juggle
This article was first published on Campaign Work
Related articles
- Change4Life 'sneak' by M&C Saatchi
- Channel 4 to air controversial comedy about disability
- Department of Health sponsors The Simpsons in Change4Life initiative
- DEFRA 'muck in4life' by M&C Saatchi
- Curry's 'we can help' by M&C Saatchi
- Currys to sponsor The Simpsons
- Change4Life '60 active minutes' by M&C Saatchi.
- Change4Life 'me size meals' by M&C Saatchi
- DoH 'change4life' by M&C Saatchi
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
- Digital Analyst Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
Highest rated
Most viewed
Most commented
