In association with
Campaign Work, Monday, 05 October 2009 11:16AM
The spots feature the Change4Life animated plasticine characters sitting on a sofa, much like that in the opening sequence of The Simpsons.
But instead of settling in to watch TV the family are forced off the sofa and into an exercise activity, or healthy eating regime, via a varienty of means.
VIDEO 1: Mission impossible
VIDEO 2: Bouncy sofa
VIDEO 3: Dining table
VIDEO 4: Hoover
VIDEO 5: Jig
VIDEO 6: Swimming
VIDEO 7: Bike
VIDEO 8: Juggle
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.