Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Dr Pepper 'unbelievable' by Deutsch LA
Campaign Work, Tuesday, 29 September 2009 10:48AM
This latest work for Dr Pepper evokes a touch of fairytale magic as Deutsch LA rounds up all the usual suspects to discuss the issue of believability.
Dr Pepper 'unbelievable' by Deutsch LA
Santa Claus, the tooth fairy, the Easter Bunny and a host of other mythical characters desperate to be believed gather in a hall at weekly 'I Exist' meetings.
During the meeting, the newest member, Diet Dr Pepper Guy tells of his woes that he is selling a diet drink that no one believes is truly satisfying.
The spot was created using stop-motion animation, bringing these iconic characters to life.
This article was first published on Campaign Work
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