In association with
Campaign Work, Tuesday, 29 September 2009 10:48AM
Santa Claus, the tooth fairy, the Easter Bunny and a host of other mythical characters desperate to be believed gather in a hall at weekly 'I Exist' meetings.
During the meeting, the newest member, Diet Dr Pepper Guy tells of his woes that he is selling a diet drink that no one believes is truly satisfying.
The spot was created using stop-motion animation, bringing these iconic characters to life.
This article was first published on Campaign Work