Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Wednesday, 16 September 2009 08:47AM
The Guardian 'classic comics promotion' by Wieden & Kennedy London
The giveaway includes magazines such as The Beano, Bunty, Jackie and Dandy.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.