VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Boots '3 for 2 autumn beauty event' by Mother London
Campaign Work, Wednesday, 09 September 2009 08:00AM
Boots is attempting to position itself as the ideal high street store to kit a woman out for any look, whether it be simply looking refreshed or even being dolled-up to audition for a talent contest.
Boots '3 for 2 autumn beauty event' by Mother London
Breaking this week, the 30-second campaign, created by Mother, features the familiar ‘girls’ single from the Sugarbabes and promotes the high street chemist's three-for-two autumn beauty promotion.
Video 1: autumn
Video 2: audition
Video 3: sliding doors
This article was first published on Campaign Work
Related articles
- Boots 'Sex and the City 2' by Mother
- Boots 'Tony Ferguson weightloss' by Mother
- Boots hands Rapp No7 skincare brief
- And in the real world... Boots, Apple, European elections and more
- Boots 'summer care free' by Mother
- Boots 'here come the girls by Mother
- Boots 'Trust Boots' by Mother
- Boots 'secret santa' by Mother
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
