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Campaign Work, Friday, 14 August 2009 11:37AM
Building on the strapline 'We know how you feel about it, because we feel the same', the campaign follows a number of fans, from female builders to aspiring footballers as they describe just what it means to be a football fan.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.