VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Boots 'summer care free' by Mother
Campaign Work, Wednesday, 03 June 2009 07:00AM
Boot's is highlighting some stereotypical pre-holiday female behavior in its new summer TV campaign.
Boots 'summer care free' by Mother
Last minute spray tanning, toenail painting and over-packing are just a few of the female traits exposed in the spot, created by Mother.
The campaign, which broke on 3rd June, carries the ‘here come the girls’ theme from the previous Christmas ad, featuring the Sugerbabes version of the ‘girls’ song.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Digital Business Director Lipton Fleming £55000 - £60000 per annum + Benefits, London
- Senior Account Executive/Account Manager AF Selection £20,000 - £28,000, West Midlands
- Digital Project Manager Purple Consultancy £35000 - £45000 per annum, London
- Account Manager Purple Consultancy £25000 - £32000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
