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Campaign Work, Tuesday, 12 May 2009 10:04AM
The ad shows two guys driving along with the passenger snacking on McDonald's fries. One falls into a gap between the two seats and we are then transported into the world beneath the car where a population of people toil and slave in the murky, dust-ridden environment below the surface.
Their exclamations and relief at having been given this fry quickly turn to shocked gasps and outrage as a hand plucks the fry out of its escape hatch and returns it to the passenger in the car.
The guy then says: "There's no one who wants this more than me."
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.