Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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O2 'retired' by VCCP Berlin
By Kate Nettleton, Campaign Work, Monday, 23 March 2009 11:14AM
O2 Germany has launched a campaign highlighting the fact that it has ditched robotic voice response technology at its helpline, in favour of well-trained human advisors.
o2... let's its robots take early retirement
The TV spot, created by VCCP Berlin, shows the redundant telephone robots enjoying their retirement in a variety of locations from lounging poolside to enjoying fresh mountain air.
This article was first published on Campaign Work
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