VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Nike+ "men vs women" by 72 and Sunny
By Kate Nettleton, Campaign Work, Friday, 13 March 2009 04:00PM
Roger Federer, Eva Longoria Parker, Paula Radcliffe, and Fernando Torres all star in a new ad campaign promoting Nike+'s virtual race that pits men against women.
The campaign sees each celebrity displaying some healthy male vs female rivalry in a bid to encourage runners to join the challenge at www.nikeplus.com,
The online campaign was created by AKQA, and uses the data collected from its Nike+ and ipod technology to keep tracks on which sex is performing best.
This article was first published on Campaign Work
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