In association with
By Kate Nettleton, Campaign Work, Friday, 13 March 2009 04:00PM
The campaign sees each celebrity displaying some healthy male vs female rivalry in a bid to encourage runners to join the challenge at www.nikeplus.com,
The online campaign was created by AKQA, and uses the data collected from its Nike+ and ipod technology to keep tracks on which sex is performing best.
This article was first published on Campaign Work