In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
A beautifully executed representation of the settling effect in a pint of Guinness. The 60-second TV spot, which is running in Ireland only, aims to show what makes Guinness "alive inside".
Created by IIBBDO Dublin, the ad features a series of helmeted men fired at synthesiser drums to dramatise the moment when the creamy foamy head on a pint of Guinness begins to form.
This unusual ad also features a thumping soundtrack and ends with a bar scene and a voiceover that says: "Guinness, it's alive inside."
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.