VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Guinness 'alive inside' by IIBBDO Dublin
Campaign Work, Thursday, 26 February 2009 01:54PM
A beautifully executed representation of the settling effect in a pint of Guinness. The 60-second TV spot, which is running in Ireland only, aims to show what makes Guinness "alive inside".
Created by IIBBDO Dublin, the ad features a series of helmeted men fired at synthesiser drums to dramatise the moment when the creamy foamy head on a pint of Guinness begins to form.
This unusual ad also features a thumping soundtrack and ends with a bar scene and a voiceover that says: "Guinness, it's alive inside."
This article was first published on Campaign Work
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
