Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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Adidas 'all-star' by 180 Amsterdam
Campaign Work, Thursday, 26 February 2009 01:54PM
Football stars including Kaka, Lionel Messi, Steven Gerrard and David Beckham feature in Adidas' new football campaign called "Dream Big".
The footballers are sent out on missions to Andorra, San Marino and the Isles of Scilly to inspire and coach some of the world's smallest football teams.
This 60-second ad sets the scene for the campaign with a voiceover by Jose Mourinho.
The ads focus on lesser-known teams to show that anyone can dream big, no matter what their ranking. The campaign continues the "Impossible is nothing" strapline.
This article was first published on Campaign Work
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