In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Mother London has created this ad to publicise Boots' price cuts.The spot shows a rogue price gun ticketing the places we use Boots' products the most. A young woman has her face ticketed, a woman on a bus has her under-arms ticketed -- nowhere is safe, as we see from the last scene, when a man happily sitting on the toilet has somewhere unmentionable targeted for ticketing also.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.