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Campaign Work, Thursday, 26 February 2009 01:54PM
Barclaycard is launching its latest TV campaign featuring 'Green Wing' actors Julian Rhind-Tutt and Stephen Mangan, which airs first on Monday August 20 during 'Coronation Street' on ITV and then in 'Big Brother' on Channel 4.
The campaign promotes the benefits of using a Barclaycard, including interest-free periods on purchases and balance transfers plus online fraud prevention. In addition to the 40-second ad, Barclaycard will use print ads set to launch on the same day.
Created by Bartle Bogle Hegarty, the campaign develops the long-running theme of Rhind-Tutt and Mangan driving across the US and living out of their car.
Mangan and Rhind-Tutt follow in the footsteps of a string of celebrities that have fronted memorable Barclaycard campaigns, including Rowan Atkinson, Alan Whicker, Jennifer Aniston and Jennifer Saunders.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.