Cadbury Creme Egg 'unleash the goo' by Publicis

Publicis has created a national campaign for Cadbury's Creme Egg, in which the ad celebrates what's best about the eggs -- the goo.

The ad, which features the line 'Here today, goo tomorrow', shows Cadbury devising and executing ingenious ways to get at the goo including an egg sliver, blender, flip top bin, foot pump and hairdyer.

The TV spots are supported by bus T-side lenticulars and posters where the eggs have jumped off a building.

This article was first published on Campaign Work