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In its latest poster campaign by JWT, Smirnoff is continuing to highlight the vodka's purity. Three executions in the show distorted bottles of Smirnoff on a pure white background. Each bottle's form is changed to represent the ways in which the vodka is filtered or distilled. This poster shows a tree stump and half a bottle of vodka with ripples representing rings from the tree and illustrating the fact that Smirnoff is filtered through charcoal made from silver birch.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
