Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Expedia.co.uk 'life of a cloud' by DFGW
Campaign Work, Thursday, 26 February 2009 01:54PM
In its debut TV campaign for Expedia, DFGW has created an ad that promotes how easy the online travel service is to use. The spot, called "life of a cloud", compares using Expedia with the way clouds move: with ease. It opens with a shot of a cloud sailing above the Statue of Liberty. It passes other holiday destinations before cutting to a computer screen on which someone is using the site to book their holiday. It ends with the line "let yourself go".
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
