In association with
Campaign Work, Monday, 04 March 2013 10:20AM
Oxo has launched a TV campaign to position the stock as "the magic cube". The abstract animated ad by JWT London features a woman chopping up food, which is represented as various children's play objects, such as a carrot that looks like a skipping rope. It aims to show how Oxo can transform any meal. The work was written by Bruno Xavier, art directed by Christiano Neves and directed by Conkerco through Academy. Animation was by PES.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.