Campaign Work, Thursday, 17 January 2013 08:00AM
A new TV campaign for New York Bakery Co, created by Now, launches on Friday 18 January. The work uses recipe suggestions to help inspire families to explore different ways of using bagels. It is part of the company’s communications investment this year, which includes a package redesign and PR activity. The ad was created by Lee Goulding and directed by Sean de Sparengo through Believe Media.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.