Campaign Work, Thursday, 17 January 2013 08:00AM
Creature London has made a series of UK TV spots for the sweetener Truvia, which is a client at its Seattle office. The humorous ads introduce a pair of talkative, tea-loving orchids to front the Silver Spoon-owned brand. The work was written and art directed by Ed Warren and Stu Outhwaite. It was directed by Steve Bendelack through Hungry Man. Post-production was by Unit.
This article was first published on Campaign Work
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.