Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
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McDonald's "Chicken McBites" by Leo Burnett
Campaign Work, Thursday, 17 January 2013 08:00AM
McDonald's "Chicken McBites" by Leo Burnett
McDonald’s has launched an animated campaign for Chicken McBites created by Leo Burnett. In the work, the product is depicted as a meteor landing in a tiny world and is worshipped by its inhabitants. The animation turns out to be a doodle drawn by a McDonald’s customer eating the bites. The campaign was written by Blake Waters and art directed by Will Thacker.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
