VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Guardian News & Media "own the weekend" by BBH
Campaign Work, Thursday, 10 January 2013 08:00AM
Hugh Grant stars in a new ad by Bartle Bogle Hegarty to promote Guardian News & Media’s weekend papers. The campaign marks the first time that GNM, led by the chief commercial officer, David Pemsel, and the director of brand and engagement, Richard Furness, has launched a January push for its weekend offering. The satirical premise of the ad is that the Saturday Guardian and The Observer effectively "own the weekend". The film, directed by Tim Godsall through Biscuit Filmworks, is a pastiche of a Jerry Bruckheimer blockbuster trailer and contains a series of spoof scenes. It will appear on TV, in cinemas and online. The work also includes outdoor and digital ads. It was created by Wesley Hawes and Gary McCreadie.
This article was first published on Campaign Work
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
