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Campaign Work, Thursday, 10 January 2013 08:00AM
Warburtons has spent £16 million on its biggest-ever campaign, the first created by WCRS since winning the business last year. The activity includes three TV ads directed by Anton Visser through Velocity Films. Each spot shows a fan of the bread brand writing to its chairman, Jonathan Warburton, to explain the effect his products are having on their life. The ads were created by Naz Nazli and Rob Welch.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.