Campaign Work, Monday, 07 January 2013 09:51AM
In the TV ad, a man steps out into his garden for an early morning cigarette. After he inhales, a small tear appears in the cigarette paper and starts to reveal what appears to be a tumour.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.