Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Sunday, 06 January 2013 05:27PM
Virgin Atlantic
The company's website features content on its people, destinations and product, as well as details on the real-life Virgin Atlantic staff who inspired the TV ad. The website will also host a two-minute version of the spot.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.