Lockets "soothing relief" by Adam & Eve/DDB
Campaign Work, Thursday, 06 December 2012 08:00AM
Adam & Eve/DDB has launched an outdoor campaign for Lockets that shows the lozenge as the central image, stylised to resemble a cup of tea, a warm bath and a hot-water bottle. The work, the first by the agency for Mars-Wrigley since it won various brands last year, will run in the UK and Canada. The Lockets strapline "Help clear your nose and soothe your throat" is included under the pack shot. The ads were created by Toby Brewer and Nikki Lindman, and shot by Paul Zak.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Midweight Front End Developer- salary up to £35k Digital Gurus £30000 - £35000 per annum, London
- Senior Account Executive - Sports PR f1 Recruitment Dependant on experience , London
- Marketing Manager - Interim Brand Recruitment circa £300 - £350 per day , Luton
- Lead Business Analyst Hays Information Technology £37500.00 - £40000.00 per annum, Dorset
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
Most commented
-
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
