VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Thursday, 29 November 2012 08:00AM
Mother has created a series of experiential stands in shopping centres across Europe for Acer. They showcase Acer’s range of touch-and-type products and form part of the current Aspire S7 campaign. The stands look like dolphin tanks from the front and contain dolphin animation running across the screens. The production company was Mother Experience, with digital production by Nexus Productions.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.