VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Durex "#1share1condom" by Havas Worldwide
Campaign Work, Thursday, 29 November 2012 08:00AM
Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV education and prevention. The work was written by Sarah Khan-Varda and art directed by Ian Gallais.
This article was first published on Campaign Work
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- User Experience Manager - e-Commerce ReThink Retail £65000.00 per annum + Benefits + Bonus , City of London
- PR Manager Alpari (UK) Ltd Competitive, Where the City meets Shoreditch
- Head of Customer Analytics - Consultancy Harnham £80000 - £110000 per annum + benefits package, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
