Campaign Work, Thursday, 29 November 2012 08:00AM
Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV education and prevention. The work was written by Sarah Khan-Varda and art directed by Ian Gallais.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.