VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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Tesco ''Christmas 2012'' by Wieden & Kennedy
Campaign Work, Wednesday, 21 November 2012 03:48PM
Tesco continues its winter campaign, which aims to "treat Christmas as a feeling, not a season" as part of a switch in strategy from last year's "big price drop".
The activity is built around the "key stages" of Christmas.
This article was first published on Campaign Work
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Vine represents another level for citizen journalism
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.
