Campaign Work, Tuesday, 13 November 2012 03:11PM
B&Q has released a Christmas TV spot created by McCann London, set to be the agency’s swansong on the business, that aims to encourage consumers to decorate their homes with family and friends in time for the big day.
The ad features a mum and dad carefully putting the finishing touches to their home to create the perfect Christmas, while their young daughter has other plans and different aesthetic standards. The soundtrack is a version of the Crosby, Stills & Nash song Our House that B&Q has used in its ad campaigns all year, sung in this spot by Hazel Tratt.
The work was directed by Christian Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.