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Morrisons 'for your Christmas' by DLKW Lowe
Campaign Work, Thursday, 08 November 2012 08:00AM
Morrisons' Christmas ad, created by DLKW Lowe, dramatises a mother's hard work creating Christmas for her family.
Morrisons 'for your Christmas' by DLKW Lowe
The campaign spans brand advertising and an interactive digital app on Facebook. The TV spot, directed by Si & Ad through Academy, is narrated by and follows one mother, played by the This Is England actress Jo Hartley. It includes a surreal moment in which she finds herself in a boxing ring with a turkey.
The music for the campaign was specially created by the Oscar-nominated US movie composer John Debney. The work was created by Matt Lever and Helen Rhodes. Post-production was by Finish, while GCRS handled audio post-production. The ad launches during The X Factor on Sunday.
This article was first published on Campaign Work
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