Campaign Work, Thursday, 08 November 2012 08:00AM
The spot, by St Luke’s, positions the online retailer as a "style superhero" that solves all of its customers’ gift-related dilemmas. It was written by Ed Redgrave, art directed by Dave Wigglesworth and directed by Henrik Sundgren through Acne Production.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.