Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 05 November 2012 09:29AM
Littlewoods 'Santa's letters' by St Luke's
The retailer has developed a multimedia campaign starring the celebrity designer and brand ambassador Myleene Klass as Santa’s "helper".
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.