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Jeremiah Weed 'alligator' by Johnny Fearless
Campaign Work, Tuesday, 30 October 2012 04:47PM
Diageo is backing the UK launch of its new Jeremiah Weed brand with a TV campaign featuring a man and his pet alligator.
Jeremiah Weed 'alligator' by Johnny Fearless
The activity has been created by Johnny Fearless to build on the brand proposition: "It’s what it is."
The ads also run in cinemas in Scotland and digitally across the UK.
It was created by Paul Domenet and directed by The General Assembly through Skin Flicks.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
