In association with
Campaign Work, Tuesday, 30 October 2012 04:47PM
The activity has been created by Johnny Fearless to build on the brand proposition: "It’s what it is."
The ads also run in cinemas in Scotland and digitally across the UK.
It was created by Paul Domenet and directed by The General Assembly through Skin Flicks.
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.